If you're a henna artist, I'm sure you caught yourself daydreaming about owning and running your very own henna studio.
I mean, there aren't a lot of them out there, but you can't help but think how amazing it would feel to be one of the few to make it happen, right?
Well Maggie, from Henna By Maggie can tell you all about owning and running her very own henna studio located in Iowa, Des Moines.
As much fun as it is having your own space at your disposal to create art whenever you want, there are a few things you should consider to make sure you're operating at a sustainable and profitable level.
1) PUT YOUR VIBE INTO IT
One of the most crucial things in running a studio is making sure you put your own twist and vibe into it. Whether through the decor, product display or even music, make sure a part of you is in it, because this is how you create a memorable experience for your clients ultimately encouraging them to come back again and again.
2) MAKE YOUR PRODUCT DISPLAY APPEALING
Visual branding is super important, especially if you want to encourage sales. So it's not just important to beautifully display your products, but make sure they're all packaged with the same visual branding and identity. The more cohesive your space and products are, the more inviting it becomes.
3) REWORK YOUR SKILLS IN YOUR STUDIO
Your studio doesn't have to cost you an arm and a leg, specifically if you manage to put your own expertise into use. One thing Maggie does is outsourcing things to her family members. Her mom makes handmade candles that Maggie decorates, and has her dad produce pots or wood boards which she also puts her own art on to sell. Bottom line is to get creative on how you can put your skills into practice.
4) HAVE A CLEAR SCHEDULE
Whether you intend on having your studio open for walk ins, or appointment based only, be sure to communicate that clearly to the general public. Having a clear schedule will also help with the flow of people actually visiting your studio.
5) BE ON TOP OF YOUR FINANCES
Make sure you have specific revenue goals and devise a plan on how you expect to meet that goal. Don't spend without being clear on how you intend on making that money back let alone profiting. Maggie's studio is on a month by month lease and so her expenses are a little easier to track, but be sure to abide by that same principle as well.